The second installment of Publicis Sapient's Digital Life Index Report reveals a growing consumer inclination for green energy, and fuel-efficient, high-tech vehicles. Furthermore, the industry is facing the challenge of intensifying the relationships with its customers in future mobility.
Future mobility is transforming everything, including the way we buy cars. E-commerce is already common in many buying scenarios, and even when purchasing a new vehicle, customers will be able to buy cars online. In an expert interview with Philip Beil of Publicis Sapient, we gain insights into what will change for car sellers and car customers.