Data Privacy Statement for Vogel Communications Group
We would like to inform you of how we handle personal data. If you have any questions about this, please feel free to contact us directly. Our contact details are at the end of this document. You can also contact the regulatory body responsible for data protection with your questions and complaints.
Legal basis for the processing of your data
Part of the service we offer is collecting, processing and using your personal data for the purposes of offering customer-oriented services. Whenever possible, we offer you the ability to have total freedom in deciding which data you want to communicate to us.
We process your data on the legal basis of Article 6 of the GDPR as follows:
Once a contract is in place between yourselves and ourselves, we process your data for the fulfilment of this contract on the basis of Article 6, Para 1, Sub-para. b of the GDPR, for example when you order goods from us, sign up to events (online/offline), request services, register on our portals or access information services.
In some cases, the basis of processing is the requirement to safeguard our legitimate interests or the legitimate interests of third parties in accordance with Article 6, Para 1, Sub-para f of the GDPR. These legitimate interests are on the one hand advertising for products and offerings, better provision of information to customers in line with their interests and requirements, designing our product offering to be needs-based, monitoring of advertising success and attracting the interest of new customers. Our goal is to only offer you specific information and services that correspond to your work-related interests and needs. You can assert your rights in dealings with us at any time. We therefore assume there are no grounds to believe the interests of our customers and prospective customers that are worthy of protection cause conflict with this. Should this not apply however in particular cases, you can revoke this use of your data at any time. On the other hand, this is also a check of your creditworthiness should you take advantage of offers for which we charge. In such cases, we always assume that our interest in a contractual settlement of our service outweighs an interest of our customers that is worthy of protection to the exclusion of such use.
Fiscal regulations mean some data must be collected and processed. In such cases, the basis is Article 6, Para 1, Sub-para c of the GDPR. If, as a business partner, you do not make this data available (such as your UIN), we could be forced in addition into withholding taxes.
For some processing purposes, we need your consent, which we then seek from you separately. In these cases, processing of your data is on the basis of Article 6, Para 1, Sub-para a of the GDPR. Should we conduct direct marketing by phone, fax or email, it is with your consent. It is only in cases when we have received your email address in conjunction with the sale of a product or service that we might use it to advertise our own, similar goods and services. You can revoke this use at any time.
With your consent, we process personal data that we receive from your queries and use of our online portals, and your responses to electronic advertising media. You have the right at any time to revoke consent granted to us so as to be effective in the future. The way to revoke your consent can be found on all our portals and mailings at the bottom of the pages. Or contact us via email on firstname.lastname@example.org. Or use our Service portal: https://support.vogel.de/
What aims are we pursuing when processing your data?
As a media company, we are looking to provide you relevant, topic-related information.
We offer specialist information in the form of print products and online portals with which you are able to learn more about the products and services offered on the respective specialist markets or about your products. We use your data to be able to select information, offers and services corresponding exactly to your needs and interests, and to be able to deliver these products and information to you and invoice you where applicable.
We also use your data to offer goods and services for sale, and to transact sales.
In addition, we organise public and non-public events (including congresses and seminars, individual customer events and digital events). We use personal data to provide support to attendees of our events in the planning, registration, participation and follow-up activities after an event, and provide them with all necessary and useful information. In addition, we use your data to provide offers corresponding to your information and communication needs.
One of the services we provide is enabling you to advertise yourself using our communication channels, for example in our printed products, on our online portals, in our newsletters and as a cooperation partner at fairs and other events.
We use your data to provide you with print and online advertising media from our portfolio that enable you to reach your target audiences.
Finally, we use your data to offer you specific services, such as consultation in the development and implementation of advertising campaigns, advice about optimising the achievement of objectives for promotions, enrichment of your customer master data, market research, consulting and implementation of events for customers or employees, agency services and communication services.
When you use our online offers, we use your data for the platform-compliant provision and continual improvement of these online offers, and to group prospective customers and vendors using our platforms by presenting to you the offers of our customers that match your needs and interests. When you use an offer for which we charge, we use your data to transact the order and for invoicing.
What data is collected?
We save and process the data we need for the purposes pursued by us. This is your name, your function and position within the company, your job title, your field of activity, the industry in which your company operates, the markets in which your company is or would like to be active, and the technical processes deployed within your company. In addition, your address and contact details so we can contact you if necessary (also electronically). If you are already a customer, we save all accounting data we need to invoice our services, as well as your bank details as required, your terms and conditions when dealing with us, and data relevant to tax.
To optimise our offers, we store for example data about your company that is freely accessible in the public domain from the Internet, or compare how up-to-date your data is with suitable, freely available databases.
Furthermore, we collect data about your interests, which we derive from your requests and usage of our online portals - because our goal is to offer you only those offers that match your requirements and interests. This is either with your consent or by using pseudonyms, i.e. we ensure there is no association with identifying information (more on this below in the list of software products used).
We also conduct advertising success checks, for which we collect and assess the responses of recipients of newsletters and promotional emails. For this we use information about the messages and product offerings you open and click.
Some data is also sent automatically. For example, your computer automatically tells us information such as IP address, browser type and access times when you use our online portals. We require this information for the best possible visualisation of our online product offerings on your hardware.
Storage duration of your data
We keep your data stored until a mutually concluded contract is in place and fulfilled by both parties. After the end of the business relationship, we store your data for an additional three years. In some cases, such as when you are a recipient of a newsletter or one of our magazines as part of a circulation with targeted readership, your data is stored until revocation or you request its deletion. Furthermore, we are legally bound to satisfy the fiscal and commercial law record retention obligations for accounting data (6 and 10 years respectively).
We erase your online usage data three years after the last contact with you. This period starts the last time there is communication between us.
Details on acquiring new customers that we potentially collect from third parties are also erased after three years provided no contract is in place or they request no further information.
Exercising of your rights
We are obligated to inform you that you have
- a right to information about which data we have stored about you
- a right to amendment of this data if it has changed or is incorrect
- a right to request restriction of processing up to the point of clarification of the correctness of the data should it not be clear whether the data is correct, or it is in the sense of a revocation for a specific use or the entire processing of your data
- a right to request deletion of data should it be incorrect or is stored and processed unlawfully
- the right at any time to revoke consent granted beforehand so as to be effective in the future
- the right at any time to object to processing based upon a legitimate interest as defined by Article 6, Para 1, Sub-para f of the GDPR
- the right to have the data stored about you transferred to another responsible party or to transfer the information generated yourself
- the right to raise complaints with a supervisory authority responsible
Use our service portal ( https://support.vogel.de/) to exercise your rights or contact our Data Protection Officer directly. Our contact details are at the end of this document.
Recipients of the data
Data is processed centrally within the Vogel company group at Vogel Communications Group and used for advertising purposes on behalf of participating companies.
In some cases we are assisted in data processing by service providers who process personal data on our behalf. We have bound these providers to us with an order process contract in such a way that they only process data for our business purposes and under our instruction.
With your consent, Vogel passes on your data to Vogel customers the services of which you have accessed on one of our online portals (such as a white paper from a certain vendor). When accessing the service, we make reference to the company in question, and when downloading you can decide whether to agree to usage of your data by this company and whether to download this third party offer. These companies are responsible themselves as defined by data protection law. This forwarding is only for the purposes of advertising and market/opinion research. When making your decision, bear in mind that your data might also be sent to third countries outside the EU and, in this case, we cannot provide any guarantees for the security of the data once it is sent.
Can the usage of personal data and this Data Privacy Statement change?
The handling of personal data is continually monitored and adapted as required against the background of the provisions of data protection law. Please regularly update yourself on our Data Privacy Statement, that describes how we currently handle personal information. We will announce changes here and in your user account.
Cookies are files that are stored on your computer when you visit our website and that are “remembered” by your browser. A cookie file is stored in your web browser and allows the website or a third party to detect it and better tailor the page to you when you next visit. Cookies and tracking bugs enable Vogel to provide its services to you better and more efficiently, and to optimise your experience on our website.
Tracking bugs are small graphics files that are connected to our servers and enable us to track your usage of our website and the associated functionality. Furthermore, we use tracking bugs or GIF files to assist in online advertising and, to the extent required, for IVW (German Audit Bureau of Circulation) counting. This way we are able to evaluate how many visitors have been on our pages and what advertisements they have accessed. The information collected with cookies and GIF files does not contain your name, address, phone number or email address.
There are two types of cookies - session cookies and permanent (persistent) cookies.
Cookies can be blocked by your browser such that, for example, only the page you set can be read. When you next visit this site, the cookie is sent from your browser to the server, to offer you for example new information pertaining to your field of interest next time.
- Basic cookies are necessary to operate the website. We use basic cookies to authenticate users - to prevent fraudulent use of user accounts and to be able to offer the functions of our website.
- Analytics/performance cookies allow us to record the number of visitors and track how visitors move around the website. This enables us to improve the function of the website.
- Functionality cookies are used to recognise you again when you return to the site. This enables us to tailor our content to you, welcome you by name and save your settings (such as your language and region selections).
- Targeting cookies record your visit to the site, the pages you visit and the links you click. We use this information to tailor the website better to your interests. In addition, we also forward the information on to third parties for this purpose.
Third party cookies
- Tracking cookies track surfing habits on the site and link them to other indicators for a better understanding of behavioural patterns.
- Optimisation cookies permit real-time tracking of user conversion from various marketing channels to assess their effectiveness.
- Partner cookies make available to our partners conversion metrics so they can optimise their marketing initiatives.
What options do you have in regard to cookies?
If you want to delete the cookies yourself, or want your web browser to prompt you to delete or block them, visit the Help pages of your web browser and configure the relevant browser settings. Please note the follow: If you delete or reject cookies, you may not be able to use all of the features we offer. You might then not be able to log in, save your settings or display correctly some of our pages.
Use of tracking tools
For some analyses and statistical evaluations, we rely on products from other vendors on our pages. Provided below is information on the different products which can be used on our pages and what facilities you have for anonymity, pseudonyms and exclusion from participating in these analyses.
The information obtained about your usage of this website is sent to the Adobe servers, where it is saved. SiteCatalyst uses this information to evaluate your usage of the website to compile for us reports on your website activities. You can disable the installation of cookies from a corresponding setting in your browser software; note however that if you do, you might not be able to use all of the functions of this website.
By using this website, you consent to the processing of data about you in the manner described above and for the purposes set out above.
Click here to reject tracking by 2o7.net and omtrdc.net cookies (opt-out). More information about Adobe SiteCatalyst data protection and the Data Privacy Statement are in the Adobe Privacy Centre: http://www.Adobe.com/de/privacy.
We have statistical values on the usage of our services calculated. For this, we deploy the "scalable central measurement procedure (SZM)" from INFOline (www.infonline.de ), that collates anonymous readings. For recognising computer systems again, the SZM range measurement uses alternatively a cookie with ID "ivwbox.de" or a signature created from different information from your computer that is sent automatically. IP addresses are not saved in the procedure and are only processed in anonymised form.
The range measurement was developed in due consideration of data privacy. The goal of the range measurement is to determine statistically the usage intensity and the number of website users. Individual users are not identified at any time. Their identities remain protected at all times. You receive no advertising from the system.
For web offers from members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW - www.ivw.eu ), or those participating in the "internet facts" study by the Arbeitsgemeinschaft Online-Forschung e.V (AGOF - www.agof.de), usage statistics are published on a monthly basis by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma - www.Agma-mmc.de ), and the IVW, and can be viewed on www.agof.de, www.Agma-mmc.de and www.ivw.eu
In addition to the publication of measurement data, the IVW verifies the SZM procedure on a regular basis as regards usage compliant with regulations and data protection. More information on the SZM procedure can be found on the website of INFOline GmbH ( www.infonline.de), who run the SZM procedure, the data protection website of AGOF ( www.agof.de/Datenschutz) and the data protection website of the IVW (www.ivw.eu). Follow this link to block data processing by the SZM: http://optout.ivwbox.de
When websites are accessed in its marketing portfolio (for the portfolio, see here ), iq digital places cookies into the browser of the user. To prevent scatter losses when sending advertising material, iq digital compares its own cookies with cookies received from third party companies to (for example) prevent the same user being addressed twice or to increase the target accuracy of an advertising medium. iq digital also allows in part, on the basis of corresponding third party company contracts in place, the setting of their own cookies in the iq digital portfolio, and the making available to third parties of data segments collected using cookies.
To simplify the overview of cookies used by iq digital, overviews are first available from www.iqdigital.de/transparenz with general information on their purposes. For every cookie used, iq digital also uses a software tool to provide detailed information on the general purposes of the cookie that can extend beyond the use at iq digital, on the provider and on the opt-out options. More information is available here.
The following types of cookie are used by iq digital:
Cookies for campaign validation:
These are cookies that are used to check whether an advertising campaign for a customer has been carried out as instructed by iq digital. Included here:
Cookies of iq digital and partners of iq digital that collate information on whether an advertising banner has been placed on a website at the frequency agreed
Cookies from the service provider that places the advertising media technically for iq digital They serve the purposes of compliance to and verification of additional campaign specifications agreed with a customer (such as agreed time at which a promotional campaign is run, geographical campaign region, repeated running of the same advert to one user, and whether the user has accessed an underlying format).
More information on individual cookies for campaign validation can be accessed here.
Cookies for attaining a higher degree of accuracy:
Cookies only ever send pseudonym data. Identification by gender or areas of interest for example is not possible from a cookie. A cookie does not know the user who has just accessed the browser. iq digital cookies are therefore compared with the cookies of other service providers to increase the hit probability in a certain segment (such as gender). iq digital uses the following cookies for these comparisons:
Cookies set as part of user surveys
Cookies set by service providers on behalf of iq digital for movement behaviour in the Internet (pages viewed by a user)
Cookies received by iq digital from third parties for comparing them with its own segmentations
Cookies set by partners of iq digital to attain a higher level of accuracy and for comparison with their own pseudonym data
More information on individual cookies for attaining a higher level of accuracy can be accessed here.
This page uses plugins from the social network of Twitter, operated by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA.
When you access the pages of our website that have this plugin, a link is established to the Twitter servers, and the plugin is sent directly to your browser and incorporated into the website. This provides the Twitter server with information that you have accessed the relevant page. If you are currently logged into Twitter as a member, Twitter assigns this information to your personal user account. If you use the plugin functions (such as click the "Tweet" button and submit a comment), this information is also assigned to your Twitter account. You can only prevent this by logging out of Twitter before using the plugin.
More information on the collection and use of data by Twitter, your rights and ways to protect your privacy are in the Twitter data privacy advisories: http://twitter.com/privacy
To prevent data collection by Twitter, you can log out of Twitter before visiting our pages, enable the "Do not Track" function in your browser, disable the use of Java scripts or block the scripts of the twitter.com domain from running.
This website uses social plugins of the social network of Facebook www.facebook.com. The operator is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, US. The Facebook button on our website is a white "f" on a blue tile with a "thumbs up" sign.
Clicking this button sends data to the corresponding social network. This includes, but is not restricted to, the date and time of the visit on the website in question, the Internet address or URL where the visitor is located, technical details on the IP address, the browser used and the operating system used by the visitor, and also the user ID if the visitor is logged in to Facebook. If this is the case, Facebook can assign the visit to your Facebook account.
Clicking this button means you consent to the sending of this data to the relevant social network. Please refer to the data usage policies of Facebook for information on data collection and use.
This page uses plugins of the xing.com ("Xing") social network, operated by XING AG, Gänsemarkt 43, 20354 Hamburg, Germany. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Xing. The contents of the plugin are sent by Xing directly to your browser, that incorporates it in the web page.
Incorporation of the plugins means Xing receives the information that you have accessed the relevant page. If you are currently logged in to Xing, Xing can assign the visit to your Xing account. Please refer to the data privacy information of Xing for the purpose and scope of data collection, other additional processing and use of data by Xing, your rights in this regard and the setting options for protecting your privacy. http://www.xing.com/privacy
This website uses social plugins of the Google www.google.comsocial network. The operator is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US. The Google button is labelled with characters/logo "+1". Clicking this button sends data to the corresponding social network. This includes, but is not restricted to, the date and time of the visit on the website in question, the Internet address or URL where the visitor is located, technical details on the IP address, the browser used and the operating system used by the visitor, and also the user ID if the visitor is logged in to Google. In this case, Google can assign the visit to your Google account.
Clicking this button means you consent to the sending of this data to the relevant social network. Please refer to the data protection policies of Google for information on data collection and use.
This website uses Google Analytics, a web analysis service from Google Inc. (“Google”).
If IP anonymisation is enabled on this website, your IP address is truncated beforehand by Google within Member States of the European Union or in other signatory states to the convention on the European Economic Area.
The full IP address is only sent to a Google server in the US, and truncated there, in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about website activities, and to render other services associated with website and Internet usage vis-a-vis the website operator.
The IP address sent from your browser as part of Google Analytics is not merged with other data from Google. You can disable the installation of cookies from a corresponding setting in your browser software; note however that if you do, you might not be able to use all of the functions of this website.
Furthermore, you can prevent the reading by Google of the data pertaining to your usage of the website, generated by the cookie (including your IP address), and processing of this data by Google, by downloading and installing the browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Google Analytics Remarketing