December 1, 2021

Privacy Policy

Your right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR; this also applies to profiling based on these provisions.

We will no longer process the personal data concerning you unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or unless the processing is for the purposes of establishing, exercising or defending legal claims.

Where personal data are processed for direct marketing purposes, you have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

Where you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

In the context of the use of information society services, and Directive 2002/58/EC notwithstanding, you may exercise your right to object by automated means using technical specifications.

You can contact the joint controllers in order to exercise your rights. The contact information is available under ‘Controller and data protection officer’ and by email from marketing@messe-berlin.de.

Can the processing of personal data or this privacy policy change?

Due to factors such as the data protection regulations, we monitor the use of personal data continuously and make changes where necessary. Please read our privacy policy at regular intervals as it provides up-to-date information on how we handle personal data. We shall announce any changes here and in your user account. We shall also notify you separately by email of any contractual changes which, for example, affect the processing of your data for the purposes of performing a contract or personalising our website.

Cookie policy

Cookies are files which are stored on your computer when you visit this website and which your browser ‘remembers’. A cookie is stored by your web browser and enables the website or a third-party provider to recognise you and optimise the website for you when you next visit. Cookies and tracking pixels enable us to provide you with our services more effectively and efficiently and optimise your experience on our website.

Tracking pixels are small graphics which are connected to our servers and enable us to track your use of our website and its features. We also use tracking pixels or GIF files to support online advertising and, where necessary, to measure the distribution of advertising media for the German Audit Bureau of Circulation (IVW). This enables us to analyse the number of visitors to our website and which advertisements they clicked on. The information collected using cookies or GIF files does not contain your name, address, phone number or email address.

You can set your browser to block cookies so that, for example, only the website that installed them can read them. When you next visit this website, your browser will send the cookie to the server in order to, for instance, show you new articles relating to your interests.

How are cookies used?

When you visit and use our website, we install a series of our own cookies in your browser. Our own cookies help us to identify returning visitors, the type of content and websites accessed by a user of our website, the length of time spent by each user on every part of our website, and the specific features used by users. Our website uses both session cookies and persistent cookies, as well as various types of cookies which relate to the operation of the website:

  • Essential cookies. These are necessary for the operation of the website. We use essential cookies to authenticate users, prevent the fraudulent use of user accounts and provide the features of our website.
  • Analysis/performance cookies. These enable us to record the number of visitors and assess what users do on the website. This enables us to improve the functionality of the website.
  • Functional cookies. These are used to recognise you when you visit the website again. This enables us to tailor our content to you, greet you by name and save your settings (e.g. your chosen language and region).
  • Targeting cookies. These record the websites you have visited and the links you have clicked. We use this information to tailor the website to your interests more effectively. We also share the information with third-party providers for this purpose.

Cookies from third-party providers (e.g. tracking, targeting and retargeting)

In addition to our own cookies, we use cookies from various third-party providers in order to generate statistics relating to the use of the website and refine our marketing activities.

  • Tracking cookies. These enable us to track your actions on the website and associate the information with other data in order to better understand behavioural patterns.
  • Optimisation cookies. These enable us to track user conversion from various marketing channels in real time in order to evaluate their effectiveness.
  • Partner cookies. These provide our partners with conversion statistics so they can optimise their marketing initiatives.

For information on the specific third-party applications which operate on the basis of cookies, see the detailed cookie policy table further below in this section.

What options do you have with regard to cookies and on what legal basis are cookies used?

Whenever you visit our website, you can use the cookie consent tool that is displayed to actively consent to the use of cookies that are not technically necessary to the functionality of our website (analysis/performance cookies, targeting cookies, normally all third-party cookies). Additionally, when you register for services we provide, you can use the cookie consent tool also displayed in this case to consent to the use of cookies. In this case, the cookie consent tool will not be shown again when you visit the website on which you are a registered user. Cookies that are not necessary to the functionality of our website will not be installed before you provide your consent. You can find information on your right to withdraw your consent to the use of cookies and cookie-based processing in the following sections, which describe the individual services that are based on cookies or other identifiers (especially reach measurement, targeting and retargeting).

The legal basis for this cookie-based processing with your consent is provided by Article 6(1)(a) GDPR in conjunction with Section 12(1) of the German Telemedia Act (TMG) in conjunction with Article 5(3) of the ePrivacy Directive, otherwise Article 6(1)(f) GDPR (our legitimate interest in the purposes listed in the cookie policy table).

If you wish to erase cookies yourself or have your browser erase or block cookies, please visit the support page for your web browser and change its settings accordingly.