CONNECTED CAR Mercedes me: From the app to the digital ecosystem
Mercedes-Benz presents the new generation of Mercedes me Apps and its own standardized developer platform. The almost five-year-old Mercedes me App has evolved and is now becoming a digital ecosystem. This allows new services to be developed flexibly and individually.
The offer initially encompasses three apps: Mercedes me, Mercedes me Store and Mercedes me Service. They were developed in close, international cooperation with partners and customers. The perspective of the users was decisive during development: the new Mercedes-Benz Apps combine improved base functionalities with an even more attractive customer experience. They facilitate, for example, shorter update cycles. Operation is even easier and more intuitive at the same time.
Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Sales: "The new generation of Mercedes me Apps makes it even easier for our customers to contact Mercedes-Benz around the clock. They can book a service appointment at their preferred dealership or send their next travel destination directly to their car by app, for example. We are always focussed on making life easier for our customers. We are continually broadening our range of digital services to this end. The new Mercedes me App generation provides even simpler and intuitive access to our products and new services, such as a function for conveniently opening or closing windows or the panoramic roof by app."
All Mercedes me Apps will be closely linked with one another in future. This means that only a single log-in using the Mercedes me ID is now necessary, enabling users to switch intuitively and quickly between the apps. Specific functions are allocated to every single app. They are adapted to customer requirements visually and in terms of content.
Mercedes me App links the smartphone with the owner's vehicle. This enables key status information – such as mileage, range or tyre pressure – to be displayed very conveniently. Digital command functions additionally enable the stationary heater, the soft top or the side windows to be operated by app, and a brand new feature serves to flash up the headlamps so that the vehicle can be located in a dark car park, for example.
Mercedes me Store App offers convenient access to the digital products from Mercedes-Benz. It provides a quick overview of the term of each of the Mercedes me connect services and on-demand features used. These can be extended via smartphone at any time, as required.
Mercedes me Service App provides a reminder in good time of service appointments such as service or maintenance work. It displays active warning lamps and recommends appropriate measures, such as checking the tyre pressure at the next filling station. The app allows appointments with the workshop to be booked directly via smartphone. The app also offers practical how-to videos with interesting information on ideal use of the vehicle.
The new generation of Mercedes me Apps was developed in an international internal Daimler community, above all together with the USA and China and trialled in close cooperation with customers. Following initial internal tests, at the beginning of 2020 Mercedes-Benz first began a pilot project in France, Spain and the UK and as of the beginning of June in Ireland and Hungary.