Blockchain Lamborghini adopts Salesforce Blockchain to certify heritage cars
Powered by Salesforce Blockchain, the luxury sports car manufacturer Automobili Lamborghini can now trace, certify, and authenticate heritage cars faster and more securely than ever before.
The sports car manufacturer Lamborghini just initiated a somewhat surprising collaboration with the global Customer Relationship Management software Salesforce. Lamborghini turned to Salesforce Blockhain to digitalize the authentication process of heritage cars.
By using Salesforce's Hyperledger-based blockchain platform, the luxury sports car manufacturer is creating a trusted network among technicians, repair shops, dealerships, and more. From now on, each Lamborgini vehicle will have an immutable record including, among other things, service and restoration history and prior ownership.
"Blockchain is changing the way companies approach trust and transparency," said Adam Caplan, Salesforce's SVP of emerging technology in a press release.
Each Lamborghini vehicle will now come with an immutable record of service
Typically, when a Lamborgini is resold, the vehicle goes through 800 or 1,000 certification inspections that take place at the Lamborghini headquarters in Italian Sant'Agata Bolognese.
The process requires Lamborghini to work with a huge network of resources such as photographers, auction houses, dealerships, repair shops, and media sources to register the full history and verify all of the parts and service history of each vehicle.
Blockchain tech will help to make this faster and easier, Lamborghini believes, by gathering all the partners together in one trusted distributed network.
Blockchain tech extending the value of Lamborghini's luxury heritage cars
When all authentication checks are managed by Lamborghini and its trusted partner network, each car is armed against potential counterfeiting. The workflow ensures that Lamborghini's exotic vehicles become even more valuable throughout their lifespan.
Lamborghini's use of Salesforce Blockchain follows a recent pilot project involving its first vehicle certified using Salesforce's blockchain. In August 2019, a one-of-a-kind Lamborghini Aventador S was certified on Salesforce Blockchain for a show at the 2019 Monterey Car Week in California to protect the car as a work of art.
Blockchain's state of affairs in the automotive industry
Lamborgini is neither the first nor the only car manufacturer to tap into adopt blockchain technology. For example, fellow luxury car brand Porsche ran the first "Porsche Innovation Contest" on the subject of blockchain already in 2018. The challenge was then won by the Berlin-based startup XAIN.
Over 62 percent of automotive executives are convinced that blockchain will be a disruptive force in the auto industry by 2021, according to a study by IBM. The same study also found that 54 percent of so-called auto pioneers plan to implement their first commercial blockchain network at scale within the next three years.