Market Analysis Global E-Mobility Markets 2019
The most recent data from the CAM Electric Mobility Report 2020 show a decline in e-mobility in 2019 in the two largest markets - China and the USA - but also growth in other countries.
In 2019, the sales developments of electric vehicles in the global automotive markets were very diverse. The CAM indicates that this is primarily due to the different regulatory conditions and different funding frameworks.
China and the USA
Overall, around 8% fewer e-cars sold in China in 2019, but the market share of e-vehicles rose from 4.5% to 4.7%. New registrations of New Energy Vehicles (NEV) in 2019 fell by around 4 % to 1.2 million vehicles in China. The reduction in the promotion of electric cars in mid-2019 caused the electric vehicle market in China to almost collapse, prompting the Chinese government to withdraw the end of the promotion of electric vehicles planned for mid-2020.
The USA remains the second most important market for electric mobility after China. However, with only around 324,000 new registrations of e-mobility vehicles, there has been a decline of approximately 10%. The market share of e-cars in the USA is falling from 2.1 percent to 1.9 percent.
The world's most significant increase in e-mobility recorded Germany, which therefore ranks third worldwide. Here 41,000 more e-vehicles were registered than in the previous year. A total of around 109,000 e-cars were registered, which represents a growth of almost 50%. The market share of electric vehicles in Germany is rising to about 3 %. Developments by German vehicle manufacturers in the field of plug-in hybrids have had a positive impact on electric mobility.
Norway maintains its exceptional position in the market share of electric mobility. Around 55.9 % of all vehicles registered in the country are e-vehicles, of which 76 % are purely electrically powered. New registrations of e-cars increased by about 10 % to 80,000 units.
The Netherlands holds second place in the global market share of electric mobility with a 15% e-car rate. Due to an upcoming reduction in tax benefits, mainly Tesla's Model 3 sold numerous units in the last quarter of 2019.
Other European countries have also recorded a slight increase in electromobility.
Pure electric cars (BEV = BatteryElectric Vehicles) account for 81 percent or around 972,000 of all-electric vehicles in China. In contrast, plug-in hybrids (PHEV = Plug-in-Hybrid Electric Vehicles) account for only about 19 percent of electric cars. In the USA, around 75 % of electric cars are pure BEVs.
In contrast, pure electric cars (BEV) have a lower market share in Germany, at 58 %. German car buyers tend to prefer plug-in hybrid models; in the last quarter of 2019, more plug-in hybrids sold in Germany than pure electric vehicles.
China and the USA are by far the world's largest electromobility markets, followed by Germany and other European countries. "2019 is a transitional year for electromobility with conflicting trends. It shows that the sales dynamics in both a positive and negative sense are influenced to a considerable extent by regulatory framework conditions," says Prof. Dr. Stefan Bratzel, head of the study and Director of the Center of Automotive Management (CAM). The CAM expects electric mobility to be dynamic in 2020, especially in Germany and Europe. Decisive for this will be the adjustments to regulations and new product developments by many manufacturers.
The CAM Electromobility Report regularly analyzes the e-mobility market and the sales development of car manufacturers. The focus is on the core markets of China, the USA, and the European Union. Taking into account key factors such as charging infrastructure, regulations, model ranges, and the OEM's e-mobility strategies, various market ramp-up scenarios are designed for 2025/2030. The report uses multiple methods and information sources such as the databases CAM Automotive INNOVATIONS and -PERFORMANCE, web research, and expert interviews to provide decision-makers with reliable insights into electric mobility.
Get the complete report here: Electromobility Report 2020